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There are some brands that never lose their cool factor. The style of the clothing may change, but the name on the label always signifies quality and style.
Everyone in the world wants a pair of Levis jeans. In the 1980′s they were hard to come by in Europe, and an American tourist could sell his old pairs quickly and easily. Today, the hottest jean label in the world is sold in just about every country.
Whether it in the realm of great athletics or street fashion, Nike is a worldwide household name. Every teenager wants a pair. Michael Jordan launched a fashion phenomenon when he endorsed the shoe company.
Everybody loves a cowboy, and the famous hat maker is the king of lids in the fashion industry. The ubiquitous cowboy hat has to have the Stetson label to be a real quality product. If you own one, you are telling the world that you are rugged and independent and strong.
The great designer is fashion industry royalty. His name is on everything from eye glasses to slacks, and to own an Armani product is to say that bargain shopping is a foreign concept. Only the most discerning shopper wears Armani.
Accessories are a huge part of the fashion industry, and nobody does them better than Gucci. The price of a purse is staggering to the average consumer, but a die-hard fashionista will save her cash and buy at least one Gucci in her lifetime.
What all the coolest brands have in common is quality. To keep their eternal cool, they make sure that the consumer is getting what he or she paid for and more.